ABOUT US

Royal Consul Europe A/S

Royal Consul Europe A/S was founded in 1958 in a Danish town called Nykøbing Mors, in order to commence distribution of quality sewing machines in Denmark. This initiative turned out to be an enormous success due to an amazing reception of these quality sewing machines on the Danish market.

RCE decided to expand its market to include international markets as well. Resulting in a RCE product representation in more than twelve European countries including countries such as; Norway, Sweden, Finland, Germany and the United Kingdom.

This particular initiative has also turned out to be advantageous for RCE because the demand for inexpensive quality sewing machines on these international markets has been constantly increasing.

Evidently, this has resulted in the development of several new products, which are functional and innovative like previous products.
Therefore, RCE products are still able to impress and to delight its customers.

RCE will, in the future continuously concentrate on distribution of inexpensive quality products and will focus on the most important part of the company’s success; satisfied customers!

The RCE products

The high standard of RCE products’ is extremely important for the company and it continuously develops and improves the unique features, which the various products offer.

RCE offers various sewing machine models; all capable of meeting the different customer demands. The RCE product range includes many different lightweight, free-arm sewing machines and over-lock sewing machines with various stitch combinations.

All these sewing machine models have been recognised products on the Danish market for many years. This recognition is due to the RCE emphasis on a high quality level, and because the sewing machines meet the customers’ demands and needs.

High quality and innovation are also considered important aspects in the development of one of the new products in the RCE product range; the steam ironing station - EVA royal 3.0! The EVA royal 3.0 will be a delight to use for anyone because of its unique features. Moreover, this innovative ironing station will guarantee the user that future ironing tasks will be simplified!

The RCE employees

Co-operation is highly valued by the RCE Company. Co-operation amongst the employees and co-operation with extern partners are important parts of the structure and the company’s success.

RCE employees are an important part of the organisation, which consists of highly qualified employees who are extremely committed to the RCE Company. RCE is aware of the fact that an open and honest communication between the employees and the management will create the perfect working environment and mutual respect. Moreover, RCE knows that this working environment and mutual respect will create the best opportunities for company success.

The employees have always been the heart and soul of the RCE Company. These committed employees make the company’s success a reality.

Development on markets can only become a reality because of committed employees who are able to co-operate together in order to meet the company’s objective, to offer the customers quality products and, hereby, keep them satisfied.

RCE has 30 qualified and loyal employees who take care of the European markets. A high service level is an important part of RCE’s success and this can only be obtained because of the company’s dedicated employees and because of its high quality products.

Responsibility

RCE is aware of the company’s responsibility in an ever-changing world. Therefore, the company is trying to be efficient both when it comes to the quality of its products but also in an environmental aspect.

The RCE company will in future focus on making products, which are even more energy efficient and even less polluting.

RCE has in the development of its new products strived to make them energy efficient. Many electrical products use a lot of energy, which can be an extra cost to the user. However, RCE believes that an excessive use of energy is an unnecessary waste of natural resources. Therefore, the company has made its new products extremely energy efficient.

In addition to being energy efficient, RCE products are mainly packaged in recyclable packaging, in order to reduce the pollution induced by packaging.

RCE believes that it is incredibly important to contribute to the preservation of the environment. The company is concerned about the environment. Therefore, it is committed to do its outmost to pollute less than before in order to make it possible for future generations to enjoy our environment.